NG.CASH, digital account focused on newer generations, announced a partnership with the influencer Victor Augusto, known as Coringa, entrepreneur and one of the biggest influencers in Brazil. As part of the agreement, the creator becomes a partner of the fintech and will exclusively launch a new digital account with a prepaid credit card, developed in collaboration with him.
The initiative marks a new chapter in NG.CASH’s strategy to expand its presence among young audiences through personalized products and a culture, community, and influence-centered approach. The move comes shortly after the company raised R$ 150 million in its Series B round, led by New Enterprise Associates (NEA), with participation from investors like Andreessen Horowitz (a16z), Monashees, Quantum Light, Daphni, and Endeavor Catalyst.
“The launch of this product is an important step in deepening our connection with communities that are already digital natives and seek more than traditional banking services. The influencer figure is now part of our growth model, with a direct role in brand building and customer acquisition,” says Antonio Nakad, co-founder and CMO of NG.CASH.
Creators at the center of the strategy
Coringa’s entry as a partner reinforces NG.CASH’s investment in influencer marketing as one of the pillars for user acquisition and retention. The fintech is already active in areas such as entertainment and e-sports, with partnerships established with LOS, one of the largest teams in Latin America, and with artist Xamuel from Universal Music.
The Joker’s new account will be launched through a multi-platform campaign, with video content, podcasts, cuts for social media, and an interactive live hosted by the influencer himself. The goal is to turn the launch into a real engagement experience with the streamer community.
“Today, content creators are not just a promotional channel but a strategic asset for brands that want to be present in the lives of younger consumers,” adds Nakad.
The era of hyper-personalization
The Joker’s exclusive card is developed using the Sketch My Card feature, which allows users to customize the card layout with doodles, digital stickers, or their own illustrations. NG.CASH is currently the only financial institution in Latin America to offer this level of personalization.
In addition to the card, the design of the account and communication was co-created between the fintech and influencer teams. The proposal is to enhance the value perception among young people, offering a banking journey compatible with the codes and language of the digital community.
Expansion with a cultural focus
Founded in 2021, NG.CASH emerged with the purpose of providing financial freedom and autonomy to millions of young Brazilians. In 2024, it raised R$ 65 million in its Series A round and, with the new round, totals over R$ 300 million raised since its foundation. With a user base of 7 million, 100% digital infrastructure, and a positioning centered on culture and behavior, the fintech now aims to consolidate itself as the leading financial platform for Generation Z in Latin America.
