Comu, a community dedicated to professionalizing content creators, has been gaining prominence on TikTok Shop. In less than 50 days, brands associated with the platform have generated over R$5 million in revenue. By connecting its members to exclusive campaigns with brands like Guday Gummies, Sallve, Simple Organic, and others on TikTok Shop, COMU’s proprietary method allows ordinary people to start working online, with revenue goals and predictability.
The mission is clear: to empower those who want to earn money through sales on digital platforms. Among the highlights is Nevin Mourad, who in 50 days gained over 40,000 followers on her TikTok profile and moved approximately R$1 million in sales, securing around R$100,000 in commissions. Previously, the creator, who was already active in the UGC market, had only 6,000 followers with no significant earnings.
“I relied on sporadic campaigns. With Comu, I turned my content into scalable monthly income,” explains Mourad. “Today, I have goals and strategies to sell 10x more than in the past, and this has changed everything in my routine as a creator,” she says. Nevin is currently the TOP 1 content creator in COMU’s TikTok Shop Brazil ranking.
Like her, thousands of other members have started earning an average of R$5,000 per month through sales on the platform. On the brand side, Guday Gummies, owned by influencer Manu Cit, generates over R$1 million per month on TikTok Shop in partnership with Comu.
For Gabriel Lira, CEO and founder of Comu, the difference lies in the operation’s design: “Brands want to sell and scale their operations, and content creators want better compensation—that’s exactly what we’re doing. TikTok Shop is not just a marketplace, nor a traditional affiliate program, and much less just a social network. We’re talking about a true revolution in Brazil’s e-commerce, following the already established success in markets like the US and Asia,” he explains.
Comu works with digital-native brands, large multinationals, and new content talents. The focus now is to solidify this model as a benchmark for those who want to sell consistently on TikTok, connecting audiences with strategy and influence with results.
