When talking about Google, few people in this world are unfamiliar with this name. After all, despite having been created with the initial idea of functioning merely as a search engine, today it is a dominant force in the market, considered one of the most valuable brands in the world. The big question is: what made this technology giant not only survive but thrive and withstand such global digital advancements?
Founded by Larry Page and Sergey Brin, the megacorporation began its steps in 1998 just as a search engine. But if we can use one word to summarize their strategies since its inception, it is innovation. This is because Google’s great success today is due, among many factors, to a continuous innovative culture, with a long-term vision guiding the constant diversification of its strategies, always seeking improvements that align with market and population trends and demands.
If we briefly analyze its history in the market, it all started when Yahoo! inserted Google as the search engine integrated into its portal. From that point on, the use of the search engine soared. And in 2004, after having its services dismissed, searches conducted within Google already reached hundreds of millions per day – beginning to take the throne that remains in place today.
That was just the first push that ended up driving its growth and recognition even further. Its team never stopped or stagnated, always going above and beyond and expanding its presence to other channels. In 2005, for example, it made its first strategic purchase of the Android system and in 2006, of YouTube.
Always attentive to the technology sector, it also makes continuous investments in research to improve its cutting-edge software and hardware, ensuring its competitiveness with other companies that also focus on innovation. In this sense, of course, it would not be left out of the AI boom, understanding that the future of search engines would be strongly linked to this technology – which contributed to the launch of its own artificial intelligence, Gemini, as well as, more recently, its extremely realistic video generation tool.
This mindset favored that, according to the revenue reported by Alphabet (the current company behind the conglomerate in which Google is included), its second-quarter revenue for this year increased by 14% compared to the same period in 2024. Google’s CEO himself stated that, currently, the platform continues to grow thanks to the applications of AI Mode and AI Overview tools, which have been significantly emerging in the global market in recent years.
This makes it so that, even with so many artificial intelligence tools and chatbots available today to search for information, such as ChatGPT, Microsoft Copilot, and Perplexity, Google continues to stand out as a strong pillar among so many options, always adapting to the market and emerging needs, remaining prominent for its innovative mindset that will never settle for the status quo.
