The Brazilian pharmaceutical sector is one of the most concentrated in retail. ABRAFARMA data shows that large chains have increased their participation by over 230% since the 2000s, despite representing only 15% of points of sale. Today, they already account for over 50% of sales, putting pressure on independent pharmacies with more competitive prices, greater negotiation power with suppliers, and a strong online presence.
On the other hand, Brazil ranks 3rd globally in access to medicine websites, behind only the United States and Russia, according to SimilarWeb. The growing demand for health products opens up space for new digital solutions that strengthen local businesses.
It is in this context that NIVELE emerges, a marketplace built on the VTEX platform, connecting pharmacies to consumers nationwide. The initiative offers cloud-based technological infrastructure, multichannel operation, and neuromarketing features to increase conversions.
“Our goal is to empower independent pharmacies and small chains, ensuring that they have the right tools to compete in a highly competitive market,” says Nivaldo Alves, COO of NIVELE.
“The NIVELE marketplace is more than just a sales platform. It is a true innovation hub that uses cutting-edge technology, such as 100% Cloud architecture, scalable and secure, to ensure that pharmacies of all sizes can operate with the same technological efficiency as large chains.”
The strategy also includes resources from Neuromarketing. “Through a deep understanding of buying behavior drivers, we can optimize the customer journey, offering differentiated experiences while maximizing returns for partner pharmacies“, explains Cibele Marques de Souza, CMO and specialist in Business Applied Neuroscience.
Furthermore, NIVELE is already integrated into the ecosystem of SeniorTech, a silver economy venture builder and part of FCJ, the largest corporate venture building network in Latin America. The goal is to accelerate its expansion with new functionalities based on Artificial Intelligence, establishing itself as the main digital platform for independent pharmacies in Brazil.
