With 8 out of 10 professionals already using AI in marketing strategies, according to a study by IAB Brasil, the search for real and applicable intelligence has never been more urgent. With this in mind, Deskfy — a Brazilian SaaS platform that transforms operational processes into strategic efficiency for marketing teams — announces the launch of MIA: Marketing with Artificial Intelligence.
The new feature, already available for use within the platform, was developed to enhance the productivity and strategy of marketing teams, offering intelligent and contextual support.
In a scenario of high operational demand and tight deadlines, MIA emerges as a unique tool. Unlike generic AIs that provide standardized responses, MIA was trained with solid marketing concepts, based on references like Philip Kotler and April Dunford. This training allows it to deeply understand the context and brand positioning of each client, ensuring more assertive solutions and simplifying team tasks.
“MIA was born from what we learned from over 200 brands: marketing needs real intelligence that solves tasks with context and strategy. It’s not enough to respond — it needs to think alongside,” says Victor Dellorto, CEO of Deskfy.
MIA’s main advantage lies in its specialization and contextualization. It bridges the gap of AIs that deliver volume without depth, offering an approach already applied to professionals’ daily routines. The tool acts as strategic and operational support, from ideation to task planning and organization.
MIA: A multifaceted specialist for marketing
MIA is no longer just an artificial intelligence; it’s a true strategic and operational partner for marketing teams. Designed for day-to-day dynamics, its functionalities were developed to simplify and expedite tasks.
Starting with idea generation, the tool facilitates brainstormings contextualized, delivering insights innovative and aligned with the brand. This intelligence extends to content creation, assisting in caption production, copys and action planning with precise materials tailored to the company’s positioning.
For daily management, MIA enables navigation and quick access to essential data within the Deskfy environment, instantly answering questions about priorities, active campaigns, and pending approvals. Additionally, it speeds up collaboration and execution with task creation via commands and shared conversations, where the team can refine strategies.
The tool also facilitates collaboration with shared conversations, where the entire team can refine information and strategies with its help, and provides routine reports offering insights valuable insights to continuously optimize processes.
The future of platform interaction
Deskfy believes that interaction with platforms will become increasingly fluid, mediated by artificial intelligence. MIA represents the company’s first and significant step in this movement, promising to be an indispensable ally for marketing teams seeking agility, standardization, and assertiveness in their daily demands, freeing up time for professionals to focus on what truly matters: strategy and brand growth.