In an unprecedented partnership, Samsung Brazil announced – on this 14th – the launch of its official store on Shopee. With the innovation, Samsung consumers will be able to interact with the brand also through Shopee Lives and short videos to learn about products and company news, and other experiences that the marketplace offers.
“It is a partnership that promises to benefit the Samsung consumer with an easy, safe, and fun shopping experience. Shopee is accessed monthly by a third of the Brazilian population, and Samsung is always looking for new ways to stay close to its audience. We are eager to connect with our audience through Shopee, offering all the conveniences and benefits of the platform,” says Bruno Costa, senior director of Direct-to-Consumer (D2C) at Samsung Brazil.
Samsung arrives at Shopee to join the ‘Official Stores’ section of the marketplace, which already brings together more than 800 top brands. Among the highlights are products from the Galaxy Ecosystem, such as smartphones from the A Series, the new line of Samsung Vision AI QLED 4K TVs, and exclusive product lines like monitors, air conditioners, washers and dryers, among other devices from the brand’s portfolio. As part of its strategy, the company will adopt retail media solutions on Shopee, with initiatives focused on strengthening the brand’s presence and expanding the visibility of the product portfolio on the marketplace.
“Samsung’s arrival reinforces Shopee’s position as one of the main online shopping destinations. We are excited about this partnership, which allows us to further expand the variety of products and connect the brand to an engaged audience through a practical and secure shopping experience,” says Felipe Lima, head of business development at Shopee.
The brand will also participate in Shopee’s traditional campaigns, such as double dates, when the marketplace brings even more economic benefits to consumers. This Thursday, Samsung is already in the campaign “Super Offers”, with a wide variety of devices at exclusive prices. Benefits like free shipping coupons, among other special conditions, are also available.
To learn more about these and other Samsung news, visit the official website and follow Samsung Newsroom Brazil.
