The second half of the year concentrates dates of high sales activity. And Black Friday, which happens in November, is one of the most anticipated events for commerce. However, to optimize results, organization and anticipation are necessary. Aiming to prepare brands for the year-end sales calendar dates, RD Station, a business unit of TOTVS, promotes on August 19th, starting at 2 PM, the Black Friday Mission.

In this free online event, Fabio Duran (Hubify), Felipe Bernardo (e-commerce consultant, former Boca Rosa and Sephora) and a team of experts from RD Station present a step-by-step guide for a high-performance strategy, focusing on how to attract interested leads, how to hyper-personalize and automate communication, how to prove the return on investment of actions, and identify the best channels.

In four content blocks, participants will see how to use AI in marketing actions, personalizing experiences and automating processes for a smarter and more profitable Black Friday. The event will also cover WhatsApp strategies to engage customers, recover abandoned carts, and boost sales with targeted and high-impact messages. Additionally, success cases and a series of tips will be shared to ensure predictability, far beyond November.

“As pointed out by our latest edition of the RD Station Marketing and Sales Panorama, 72% of companies did not meet their sales targets in 2024, but 87% increased their expected numbers for this year. Black Friday is one of the most promising dates for this, but it is necessary to anticipate, create a multichannel strategy that has predictability and ensures the expected results,” explains Vicente Rezende, CMO of RD Station.

For more information and registration for the Black Friday Mission, visit the website.