With 8 out of 10 professionals already using AI in marketing strategies, according to a study by IAB Brasil, the search for real and applicable intelligence has never been more urgent. Addressing the gap between generic tools and market needs, Deskfy — a Brazilian SaaS platform for marketing workflow management — announces the launch of its AI agent MIA: Marketing with Artificial Intelligence.
MIA’s key differentiator is specialization. While generic AIs serve as a starting point, the real productivity gain comes from models trained for each brand’s context. An internal Deskfy survey conducted with clients in the last quarter showed that 60% of MIA users report saving 10 to 30 minutes per task compared to using generic AIs. This occurs because the tool already “thinks” with the brand’s guidelines, eliminating steps of adjustment and refinement.
“MIA was born from what we learned with over 200 brands: marketing needs real intelligence that solves tasks with context and strategy. It’s not enough to respond; it needs to think together”, states Victor Dellorto, CEO of Deskfy.
Unlike AIs that offer standardized responses, MIA was trained with solid marketing concepts based on references like Philip Kotler and April Dunford. This training allows it to deeply understand each client’s brand positioning, ensuring more assertive solutions. Contextual automation frees teams to focus on more strategic and creative functions, leaving operational work to technology.
MIA: A multifaceted AI marketing specialist agent
MIA is not just another artificial intelligence; it’s a true strategic and operational partner for marketing teams. Designed for daily dynamics, its functionalities were developed to simplify and speed up tasks.
Starting with idea generation, the tool facilitates brainstormings with context, delivering insights that are innovative and brand-aligned. This intelligence extends to content creation, assisting in producing captions, copys and planning campaigns with precise materials tailored to the company’s positioning.
For daily management, MIA enables quick navigation and access to essential data within the Deskfy environment, instantly answering questions about priorities, active campaigns, and pending approvals. Additionally, it streamlines collaboration and execution with task creation via commands and shared conversations where the team can refine strategies.
The tool also enhances collaboration with shared conversations, where the entire team can refine information and strategies with its help, and offers routine reports providing insights valuable insights to continuously optimize processes.
