HiPartners, a venture capital manager specializing in retail technology, announces its eighth investment to compose the Retail Tech Fund portfolio: Musique, the first Brazilian platform to combine generative artificial intelligence, consumer neuroscience, and audio technology to transform the sound experience in physical stores into a lever for commercial performance.
The startup is born from the premise that sound is not a bystander but a strategic channel with a direct impact on dwell time, conversion, brand perception, and new revenue generation at the point of sale. The platform offers customized soundtracks with up to 40 hours of royalty-free music, centralized management dashboard with KPIs per unit, personalized sound logos, and audio media activation (Retail Media), allowing to monetize physical spaces through location, time, and consumer profile-targeted ads.
Already present in major chains such as RiHappy, Volvo, BMW, and Camarada Camarão, the solution has shown significant results: +12% increase in NPS, +9% in average dwell time in restaurants, and up to R$1 million per year in savings on royalties. With Musique’s proprietary AI, brands can create complete music tracks — lyrics, melody, vocals, and instrumental — with creative and legal control, adapting the sound content to the mood, campaign, or store profile.
The investment also reinforces HiPartners’ purpose: the opportunity arose from one of the fund’s own investors, an active member of the community. Musique was not in the traditional venture capital radar, but the synergy with the Hi ecosystem was the trigger for the investment. The decision to embark alongside a specialized fund tangibles the thesis of being more than a manager — a living community that creates connections and turns relationships into business.
According to Segundo André Domingues, CEO and co-founder of Musique, “We are at a crucial moment of traction and expansion. HiPartners brings much more than capital: it brings access, methodology, and connections with the largest retailers in the country. With them, we will accelerate our proposal to transform music into results.”
For HiPartners, Musique represents a new frontier of efficiency and monetization for physical retail. “Sound, long neglected, has become a competitive advantage. Musique delivers ROI from day one, with cost reduction and opening of new revenue. Our role will be to position the company as a national reference in sound intelligence, supporting its entry among the 300 largest retailers in Brazil and structuring its commercial machine with the methodologies of the Hi ecosystem,” says Walter Sabini Junior, Managing Partner of the management company.
With this investment, HiPartners reinforces its thesis of investing in solutions that generate real impact for retail — and consolidates Musique as a protagonist of the next generation of sensory experiences at the point of sale.
