In an unprecedented partnership, Samsung Brazil announced – this 14th – the launch of its official store on Shopee. With this new development, Samsung consumers will also be able to interact with the brand through Shopee Lives and short videos to learn about the company’s products and news, as well as other experiences the marketplace offers.
“This is a partnership that promises to benefit Samsung consumers with an easy, safe, and fun shopping experience. Shopee is visited monthly by a third of Brazil’s population, and Samsung is always seeking new ways to stay close to its audience. We are excited to connect with our audience on Shopee, offering all the conveniences and benefits of the platform,” says Bruno Costa, Senior Director of Direct-to-Consumer (D2C) at Samsung Brazil.
Samsung arrives on Shopee to join the ‘Official Stores’ section of the marketplace, which already brings together over 800 major brands. Among the highlights are products from the Galaxy Ecosystem, such as the A Series smartphones, the new Samsung Vision AI QLED 4K TV line, and exclusive product lines like monitors, air conditioners, and washer-dryers, among other devices from the brand’s portfolio. As part of its strategy, the company will adopt retail media solutions on Shopee, with initiatives focused on strengthening brand presence and expanding product portfolio visibility on the marketplace.
“Samsung’s arrival reinforces Shopee’s position as one of the leading online shopping destinations. We’re thrilled about this partnership, which allows us to further expand product variety and connect the brand with an engaged audience through a practical and secure shopping experience,” says Felipe Lima, Head of Business Development at Shopee.
The brand will also participate in Shopee’s traditional campaigns, such as double date events, when the marketplace offers even more economic benefits to consumers. Starting this Thursday, Samsung is part of the ‘Super Offers’ campaign, featuring a wide range of devices at exclusive prices. Benefits like free shipping coupons and other special conditions are also available.
To learn more about these and other Samsung news, visit the official website and follow the Samsung Newsroom Brazil.
