This Thursday (14th), Havaianas’ first app arrives on the market. The brand, which already has a strong presence in physical and online retail, is now launching another purchasing option for consumers, offering exclusive benefits such as access to new collections first-hand and a 15% discount on the first order. The novelty aims to reinforce the brand’s digitalization strategy and get even closer to a young, connected audience that seeks convenience and exclusivity. And to encourage downloads, the brand will implement a ‘blackout’ on its website starting at 7 PM this Thursday (14th), lasting 5 hours, directing consumers to the app. By the end of the year, Havaianas expects to reach 100 thousand downloads.
The new app offers the brand’s complete footwear line – including flip-flops, flat sandals, and espadrilles – with sizes ranging from 23/24 (children) to 45/46 (adult). Accessories, clothing items, and lifestyle products will also be available, with prices ranging from R$ 21.99 to R$ 1,199.99, such as travel suitcases. And for consumers to enjoy the novelty with a special discount, the brand provides the coupon APP15 to be used on the first purchase through the app.
“We want to reach those who already have a relationship with the brand, encouraging the use of the app as another purchasing option. Additionally, we aim to attract new consumers who value practicality, exclusive benefits, and a digital experience with the brand. This is another move by Havaianas toward digitalization, aiming to increasingly improve our consumers’ shopping experience,” says Carlos Paschoal, Director of DTC and Retail at Havaianas.
The app is already available for download on the Apple Store and Google Play, and to celebrate, some models from the brand’s new collection will be launched early on the platform.
