The TAKAO, a brand of engine components exclusively marketed by Goop Distribuidora and a reference in the automotive repair market, reinforces its presence in e-commerce with the launch of its official store on Shopee, a marketplace that connects sellers and consumers. The partnership expands customer access to over 8,000 items from the company’s catalog with convenience, efficiency, and security. At the same time, it strengthens the brand’s distributors’ presence in the digital environment, through the expertise and solutions of one of the industry’s main companies, helping to expand coverage and operational profitability nationwide.
Aware of the strategic importance of online sales for commercial success, TAKAO has been investing in expanding its presence in e-commerce platforms, as marketing director Clarissa Pinelli explains: “E-commerce platforms are becoming increasingly popular among repairers due to the convenience they offer in acquiring replacement components. Therefore, it is essential to have a robust online structure that guarantees a quick, easy, and secure purchase.”
Accessed monthly by a third of the Brazilian population, Shopee is also, according to Sensor Tower, the shopping app with the longest average user navigation time. “These data demonstrate the channel’s importance for the segment,” comments the executive. “We understand that having an official store on the platform is essential for our business objectives, especially given the channel’s growing relevance among consumers.”
According to Shopee data, auto parts sales on the platform increased by over 80% between 2023 and 2024. “The online auto parts market is constantly growing, and TAKAO’s arrival at Shopee further expands the range of auto parts offerings, serving an increasingly connected and demanding car enthusiast audience. With this novelty, we reinforce our commitment to providing a simple and secure shopping experience,” says Felipe Lima, head of business development at Shopee.
As Shopee’s official store, TAKAO has access to social commerce solutions, including Shopee Live, a live streaming tool, and Shopee Videos, a short video feature of the platform, as well as Shopee Ads and Retail Media solutions. The brand can also benefit from double date campaigns – such as 08/08, 09/09, and 10/10 – that offer even more benefits to consumers and help boost sales and engagement on the platform.
By accessing the website shopee.com.br/m/takao, users can find the complete catalog of components provided by the brand’s distributors. When creating their store, the partner receives the “Authorized Reseller TAKAO” seal, ensuring more confidence and security for the consumer at the time of purchase.
