The net profit of US$ 642 million and the 13% increase in Airbnb’s revenue in the second quarter of 2025, even in a scenario of high global interest rates and geopolitical instability, consolidate a trend already observed by those following the sector: the short-term rental market remains strong and resilient. In 2024 alone, Brazil moved around R$ 14.5 billion in short-term accommodations, according to industry data, with an average annual increase of 12.3% in demand for properties via platforms like Airbnb. This performance, combined with appreciation of up to 27% annually in strategic regions such as São Paulo, Balneário Camboriú, and João Pessoa, reinforces the potential of the self-liquidation model, where revenue generated from short-term rentals is used to pay installments on properties acquired with structured credit.
The growth of the vacation rental market has attracted the attention of real estate companies and institutional investors who already recognize the potential of this modality. Many of these companies are increasingly focused on the model that combines high profitability and cash generation, turning rentals into a tool for self-financing. In this context, Referência Capital stands out by structuring operations that enable the purchase of properties in Brazil, with a focus on profitability and asset protection for high-income Brazilians living abroad. “These Airbnb numbers reinforce the growing trend we observe in the market. With well-located properties, good curation, and efficient management, it is possible to generate a recurring revenue capable of paying off the asset, without relying on monthly own capital,” says Pedro Ros, CEO of the company.
The demand for this type of solution is growing. Only in 2024, the demand for seasonal rental residences increased 43% in the first quarter, compared to the same period last year, surpassing the 13.5% growth of traditional residential renting. Seasonal renting proves to be a more profitable and strategic alternative. The self-liquidation model, in addition to being financially viable, allows for efficient management of asset risk. Monthly returns can vary between 0.8% and 1.4%, far exceeding traditional rents, which hover around 0.4% per month. When combined with property appreciation, which can reach 12% per year, the total return on investment exceeds 20% annually, making it one of the most attractive alternatives in the current real estate market. For the CEO, Airbnb’s strong performance serves as a clear signal to investors: “Even with high interest rates and market volatility, seasonal renting continues to grow because it directly responds to the new consumer behavior. This creates a real opportunity, especially for those outside the country who want to capitalize on solid assets in Brazil”.
