TAKAO, a brand of motor components marketed exclusively by Goop Distribuidora and a reference in the automotive repair market, strengthens its presence in e-commerce with the launch of its official store on Shopee, a marketplace that connects sellers and consumers. This partnership expands customers’ access to over 8,000 items in the company’s catalog, with convenience, efficiency, and security. At the same time, it strengthens the presence of the brand’s distributors in the digital environment through the expertise and solutions of one of the leading companies in the sector, helping to expand coverage and operational profitability nationwide.
Aware of the strategic importance of online sales for commercial success, TAKAO has been investing in expanding its presence on e-commerce platforms, as explained by the Marketing Director, Clarissa Pinelli: ‘E-commerce platforms have been gaining increasing popularity among repairers due to the convenience they offer in acquiring replacement components. Therefore, having a robust online structure that ensures a quick, easy, and secure purchase is essential.’
Accessed monthly by a third of the Brazilian population, Shopee is also, according to Sensor Tower, the shopping app with the highest average browsing time per user. ‘These figures confirm the channel’s importance for the segment,’ comments the executive. ‘We understand that having an official store on the platform is essential for our business objectives, especially given the channel’s growing relevance among consumers.’
According to Shopee data, sales of auto parts on the platform increased by over 80% between 2023 and 2024. ‘The online auto parts market is constantly growing, and TAKAO’s arrival on Shopee further expands the supply of auto parts, catering to an increasingly connected and demanding car-loving audience. With this novelty, we reinforce our commitment to offering a simple and secure shopping experience,’ states Felipe Lima, Head of Business Development at Shopee.
As an official Shopee store, TAKAO has access to social commerce solutions, including Shopee Live, a live-streaming tool, and Shopee Videos, the platform’s short video feature, in addition to Shopee Ads and Retail Media solutions. The brand can also benefit from double-date campaigns—such as 08/08, 09/09, and 10/10—which bring even more benefits to consumers and help boost sales and engagement on the platform.
By visiting the address shopee.com.br/m/takao, users will find the full catalog of components available from the brand’s distributors. Upon setting up their store, the partner receives the ‘Authorized TAKAO Reseller’ seal, ensuring greater trust and security for consumers at the time of purchase.
