An unprecedented survey reveals the 15 most mentioned Brazilian brands by influencers in the country over the past year. The study, conducted by HypeAuditor, mapped all mentions (organic and sponsored) made by thousands of content creators between July 2024 and July 2025 on the social network Instagram.
The analysis gathers data such as the brands with the highest volume of mentions (in number of posts), the number of unique influencers who mentioned each brand, the total user interactions—summing likes and comments—and the estimated advertising equivalence generated by these mentions.
HypeAuditor’s Top 15 reveals a predominance of the beauty and cosmetics (6 brands), fashion and apparel retail (4 brands), and multi-sector e-commerce platforms (2 brands) segments. The material provides valuable insight into brand presence in Brazil’s influencer ecosystem—and how influencers help consolidate and maintain the relevance and reputation of certain brands in consumers’ perception.
DATA INTELLIGENCE
HypeAuditor is an influencer marketing analytics and management platform that operates across all stages to optimize digital campaigns, from creator discovery to campaign management and analytics and reporting for brands and agencies worldwide. With one of the market’s most advanced fraud detection systems, using AI and machine learning to detect behavioral patterns, the platform also boasts a database of over 200 million influencers across major social networks, including Instagram, TikTok, X, YouTube, and Twitch.
RANKING HIGHLIGHTS
Among the study’s highlights, Growth Supplements leads the mentions ranking by a wide margin, with over 47 thousand posts, made by approximately 7.9 thousand influencers. Beyond the volume, the high engagement stands out: over 297 million likes and 4.2 million comments. The numbers reveal how health and wellness brands have found room to grow with digital influencer strategies.
Shein Brasil, in second place, also impresses by gathering the highest number of influencers (around 8.8 thousand) and maintaining robust engagement, with approximately 2.9 million comments and over 102 million likes. Meanwhile, Netflix Brasil in fourth place shows that entertainment brands also know how to leverage influencer power: even with fewer mentions than the leaders, the brand stands out for engagement exceeding 1.2 million comments, a reflection of emotional connection with the audience.
The beauty and cosmetics sector also stands out in the Top 15, with brands like Vòlia Cosméticos, O Boticário, Mundial Impala and Natura. The recurrence of these companies reinforces content creators’ role as catalysts for consumption trends in the self-care segment.
In retail and fashion, brands like Adidas Brasil, Renner and Shein demonstrate consistent performance. The strategy appears to be investing in long-term partnerships with influencers, promoting multiple content pieces over time, which helps reinforce brand recall and generate relevant cumulative advertising impact.
“Beyond offering an overview of the most mentioned brands, the study reveals that consistency and strategic influencer selection carry more weight than simply betting on large volumes of one-off campaigns. Creators with a track record of strong performance and alignment with the brand’s values are prioritized for recurring collaborations, increasing communication efficiency,” says Maria Marques, Marketing Manager for Latin America at HypeAuditor.
Top 15 most mentioned Brazilian brands by influencers on Instagram (Click here to access all data from HypeAuditor’s ranking)
- Growth Supplements (Health / Supplements)
- Shein Brasil (Retail / Fashion and Apparel)
- Vòlia Cosméticos (Beauty / Cosmetics)
- Netflix Brasil (Entertainment)
- O Boticário (Beauty / Cosmetics)
- Mundial Impala (Beauty / Cosmetics)
- Adidas Brasil (Retail / Fashion and Apparel)
- Shopee Brasil (Retail / Multi-sector e-commerce)
- Natura (Beauty / Cosmetics)
- Renner (Retail / Fashion and Apparel)
- Risqué (Beauty / Cosmetics)
- Ruby Rose Brasil (Beauty / Cosmetics)
- C&A Brasil (Retail / Fashion and Apparel)
- Cacau Show (Food)
- Mercado Livre (Retail / Multi-sector e-commerce)
