When it comes to Google, few people in this world are unfamiliar with the name. After all, although it was initially created with the idea of functioning merely as a search engine, today it is a dominant force in the market and considered one of the most valuable brands in the world. The big question is: What made this tech giant, amid intense global digital advancements, not only survive but thrive and withstand such changes?
Founded by Larry Page and Sergey Brin, the megacorporation started in 1998 as just a search engine. But if we could use one word to summarize its strategies since its inception, it would be innovation. This is because Google’s great success today is due, among many factors, to a continuous innovative culture, with a long-term vision guiding the constant diversification of its strategies, always seeking improvements that align with market trends and public demands.
If we briefly analyze its market history, it all started when Yahoo! integrated Google as the default search tool on its portal. From that point on, the use of the search engine soared. And by 2004, after its services were no longer required by Yahoo!, searches conducted on Google had already reached hundreds of millions per day—beginning to occupy the throne it still holds today.
This was just the first push that propelled its growth and recognition even further. Its team never stopped or stagnated, always pushing forward and expanding its presence to other channels. In 2005, for example, it made its first strategic acquisition of the Android system, and in 2006, it acquired YouTube.
Always attentive to the tech industry, it also makes continuous investments in research to enhance its cutting-edge software and hardware, ensuring competitiveness with other innovation-driven companies. In this regard, of course, it wouldn’t miss out on the AI boom, recognizing that the future of search engines would be closely tied to this technology—which contributed to the launch of its own artificial intelligence, Gemini, as well as, more recently, its ultra-realistic video generation tool.
This mindset led to, according to Alphabet’s (the current parent company behind the conglomerate that includes Google) reported revenue, a 14% increase in Q2 earnings this year compared to the same period in 2024. Google’s CEO himself stated that the platform continues to grow thanks to the applications of AI tools like AI Mode and AI Overviews, which have significantly emerged in the global market in recent years.
This means that, even with so many AI tools and chatbots available today for seeking information—like ChatGPT, Microsoft Copilot, and Perplexity—Google remains a strong pillar among countless options, always adapting to the market and emerging needs, standing out due to its innovative mindset that is never satisfied with the present.
