KaBuM!, the e-commerce platform for technology and gaming, is increasingly consolidating its marketplace as a key growth driver for the company. In just five years, the operation already accounts for over 20% of revenue, with expectations to surpass 1 billion reais in sales by 2025.
Since its launch in 2020, the number of sellers has grown by over 420%, accompanied by an expansion of offerings that exceed 240,000 items available on the platform. This growth reflects not only the strength of the digital ecosystem but also the consolidation of a niche marketplace that connects brands and retailers directly to a highly qualified and engaged audience.
“The marketplace is a key piece in our growth strategy, as it expands the portfolio, strengthens the brand, and brings us even closer to the gaming and tech community,” says Fábio Gabaldo, business director at KaBuM!. “By connecting sellers of different profiles to an audience passionate about technology, we ensure a unique and relevant experience for everyone involved.”
Niche marketplace: a growing trend
Niche marketplaces have stood out globally by offering more personalized experiences for both sellers and consumers. Unlike generalist platforms, these environments bring together a specific audience with high purchase intent and trust in the brands that make up the ecosystem. In the technology and gaming sector, this movement gains even more momentum: it’s a rapidly expanding market, driven by the growth of the gaming audience, which already exceeds 3.7 billion people worldwide, according to Newzoo, and by the increasing interest in high-performance equipment, peripherals, digital services, and solutions aimed at content creators.
The advantages of selling on KaBuM!
Beyond numbers, KaBuM!’s marketplace offers strategic differentiators that enhance the success potential of its sellers:
Highly qualified audience: consumers passionate about technology, with clear purchase intent.
Credibility and recognition: a brand with 22 years of operation and consolidated leadership in the segment.
Close support: active support for 100% of sellers, with direct contact via WhatsApp and a dedicated team.
Magalu ecosystem: access to the group’s logistics network (Magalog), with competitive shipping rates and greater capillarity.
Efficient marketing: sellers participate in internal and external campaigns, with exposure on paid and proprietary media channels.
Specialized curation: product selection that ensures relevance, trust, and authority in the gaming/tech segment.
Connection with the gaming community
More than just a sales platform, KaBuM! is an active part of the gaming and tech community in Brazil. The official Discord server brings together fans and consumers around promotions, launches, and discussions about hardware and games. The involvement in the competitive scene, through KaBuM! Esports, and content production via KaBuM! TV reinforce the brand’s proximity and authenticity with its audience.
