Mari Maria Makeup marked its debut on TikTok Shop with a special live stream held on the 27th, directly from the brand’s Distribution Center. Hosted by Mari Maria, CEO and founder, and featuring influencer Nayla Saab, the three-hour live showcased 30% discounts on over 50 products and distributed exclusive gifts.
During the broadcast, consumers followed purchases on the platform in real-time and had the opportunity to actively participate in the experience, choosing alongside the hosts which special gifts would be sent. The result was significant—over 220,000 people connected and strong engagement from the online community.
“I want to be increasingly connected with my audience, which is why I make sure to bring my products to all platforms, ensuring everyone has access to them,” says Mari Maria, the brand’s CEO.
The launch also reinforces TikTok Shop’s relevance in the national e-commerce landscape. According to a Santander bank survey, the platform could account for up to 9% of online sales in Brazil by 2028, moving between R$25 billion and R$39 billion. Currently, the country already ranks third globally in market volume on the platform, behind only Indonesia and the United States.
