In a country where, even with improved indicators,about 6.3 million people are still looking for work, technological initiatives show they can be thebridge between positive data and real-life change in practice.Finding a job through the conventional model is still, for many Brazilians, a slow, frustrating, and inefficient process. Candidates face long lines, paperwork, outdated information, and often don’t even receive responses for the jobs they apply to. On the other hand, public and private companies also waste time and resources on poorly targeted selection processes with ahigh dropout or incompatibility rate. This disconnection between job seekers and employers has been one of the main obstacles to reducing unemployment in a structured and sustainable way.
The Emprega 360 platform digitized the old SINE (National Employment System) model, which previously operated in analog form, with job postings displayed on physical bulletin boards. The result was a revolution in access to the regional labor market, now seeking national expansion. “It’s not enough for unemployment to drop on the IBGE charts. For the data to become reality in people’s lives,action is needed on the front lines. And that’s what Emprega 360 delivers: efficiency, engagement, and results, whether for city governments or private enterprises,” says Gabriel Machado Lopes, partner at Equity Group. With alogic similar to dating apps, the tool connects companies and candidates based on crossed data and profiles. The technology makes the process faster, reduces hiring time, and exponentially increases effectiveness, eliminating the need for paper posters or long lines at service centers.
The results achieved in the city of Mariana, Minas Gerais, since adopting Emprega 360 are impressive and drawing attention from governments and companies across the country. In just two years, the mining town managed to increase itspublic job fill rate from 23% to 58%, representinga 152% growth. Thejob offer-to-hire conversion rate also jumped from 20% to over 65%, establishing new efficiency in the local employment process. During this period, 14,000 hires were made through the platform, which also connected over 24,200 candidates to real job opportunities. In total, more than 550 companies joined the digital system, which has surpassed 2.8 million job views, significantly expanding reach and engagement. Additionally, the time between job posting and actual hire was drastically reduced, creating a much faster and more effective dynamic for all parties involved.
Equity Group’s goal is tobring Emprega 360 to other city governments, states, and private companies, transforming the labor intermediation model into a fairer, faster, and more efficient system. With the platform, candidates gain visibility and access, while companies reduce hiring time and costs – a two-way street with measurable social impact.
