Ukuzenzakalelayo kwezinqubo zokuthengisa ngama-chatbot kuyisu elivame kakhulu lezinkampani ukuthuthukisa ukusebenza kahle kanye nensizakalo yamakhasimende. I-Botmaker, umholi ezixazululweni zokuzenzakalela zengxoxo nge-AI ekhiqizayo, iqinisa indima yayo njengoMlingani Webhizinisi le-Meta ngokwethulwa kwamuva kwesici esisha esizovumela amakhasimende ayo ukuthi ahlanganise ama-akhawunti awo e-Meta Ads nepulatifomu yokuphatha i-chatbot, okuvumela isaziso sokuguqulwa kanye nezingxoxo zengxoxo ezikhiqizwe kusuka kuzikhangiso zokuchofoza ku-WhatsApp, Instagram, kanye ne-Messenger.
“Nge-CAPI (Conversations API), i-Botmaker ihlanganiswe ngokugcwele nezikhangiso ze-Meta, inika amakhasimende ukulawula okuphelele kwemikhankaso yokukhangisa ngalokhu kuqaliswa ngenxa yekhono layo lokukhiqiza idatha yekhwalithi neyobuningi ekuguqulweni kwamakhasimende ngaphakathi kwe-bot ngayinye futhi ehlobene nomkhankaso ngamunye othize. Ngenxa yokubambisana kwethu isikhathi eside ne-Meta, sinokufinyelela okusheshayo kuzici ezintsha, njengokuhlanganiswa kwezikhangiso epulatifomu yethu, okusivumela ukuthi sihlale sihola kule makethe ngokuhlala sinikeza ubuchwepheshe obusezingeni eliphezulu kubalingani bethu ngesikhathi esirekhodiwe,” kusho uGeorge Mavridis, iNhloko yoBambiswano Lomhlaba Wonke Lweqhinga e-Botmaker.
Izinzuzo zamakhasimende:
- Izikhangiso ezisebenza kahle kakhulu
Ngokuhlanganisa ama-chatbot nezikhangiso ze-Meta, amakhasimende angenza ngcono ukutshalwa kwezimali kwawo kokukhangisa. Lokhu kuhumushela ezikhangisweni ezisebenza kahle kakhulu kanye nembuyiselo engcono ekutshalweni kwezimali (i-ROI).
Ukushintsha izinqubo, njengokuphathwa kwabaholi kanye nokuphendula imibuzo evame ukubuzwa, kuvumela isevisi esheshayo nenembile, okubuye kuthuthukise ukusebenza kahle kwemikhankaso yokukhangisa.
- Ukwenza ngokwezifiso
Ngama-chatbot, abasebenzisi bangachaza ukuthi yiziphi izenzo ezibhekwa njengokuguqulwa noma imicimbi ehlobene nebhizinisi labo.
Isibonelo, iklayenti lingalungiselela i-chatbot yalo ukuthi ibhalise njengokuguqulwa lapho umsebenzisi eqeda ukuthenga noma ebhalisela uhlu lwe-imeyili. Lokhu kuvumela ukuthi izibalo zihambisane nezinhloso ezithile zenkampani.
- Ukuthuthukisa
Ukuhlanganiswa ne-Meta Ads akugcini nje ngokuzenzakalelayo imisebenzi kodwa futhi kuthuthukisa ukuqondiswa kwezikhangiso.
Isibonelo, uma i-chatbot ithola ukuthi abasebenzisi bahlanganyela kakhulu nezinhlobo ezithile zezikhangiso, leyo mikhankaso ingabekwa phambili ukuze kwandiswe ukusebenza.
- Ukucaca
Ukubuka ngeso lengqondo imiphumela kubalulekile ekwenzeni izinqumo ezinolwazi. Amakhasimende angafinyelela amamethrikhi athile ngqo kusuka kupulatifomu ye-Meta Ads. Lokhu kuwavumela ukuthi ahlole ukusebenza kwemikhankaso yawo, abone izindawo okufanele zithuthukiswe, futhi alungise amasu ngokusekelwe kudatha etholakalayo.
Lesi sici manje sesinikwe amandla kubo bonke abasebenzisi beBotmaker. Ukuze baqale, amakhasimende kuzodingeka ahlanganise i-akhawunti yawo yesikhangiso ngesandla neplatifomu yeBotmaker ekubukeni kokuhlanganiswa, akhethe i-Meta Ads.
Ngamafuphi, ukuhlanganisa ama-chatbot nezikhangiso ze-Meta kunikeza inhlanganisela enamandla yokusebenza kahle, ukwenza kube ngokwakho, ukwenza ngcono, kanye nokucaca ekwenzeni izinqumo emkhakheni webhizinisi namuhla.
