Ukumaketha kwedijithali kudlula ekuguqukeni okusheshayo, futhi kulo nyaka, kanye neminyaka ezayo, kuveza umbono ogcwele amathuba amasha nezinselele kosomabhizinisi. Njengoba ubuchwepheshe buthuthuka, isidingo sokuzivumelanisa nezimo njalo siba sobala nakakhulu. Ngokusho kwedatha evela ku-Statista, iBrazil ibikezela ukukhula kwaminyaka yonke okungu-10% eminyakeni emithathu ezayo, ikakhulukazi esigabeni sokukhangisa kwedijithali kanye nokuqukethwe okusebenzisanayo.
Noma kunjalo, njengoba izinkampani ezingama-94% zikhetha ukumaketha kwedijithali njengendlela yokukhula, ngokusho kocwaningo lwe-Digital Marketing and Sales Maturity eBrazil, osomabhizinisi kudingeka baqaphele izitayela ezizayo ukuze bavelele. Enye yazo ukwenza ngokwezifiso . Ngokusebenzisa ubuhlakani bokwenziwa obuyinkimbinkimbi (AI), izinhlangano zizokwazi ukunikeza okuhlangenwe nakho okuhlukile okufanelana ngokugcwele nezidingo nezintandokazi zabathengi.
Isikhathi sokumaketha okukhulu sibaliwe, sinikeza indlela imodeli lapho ukusebenzisana ngakunye kuzoklanywa khona ukudala ukuxhumana okujulile nokunenjongo. "Kwabosomabhizinisi, lokhu kusho ukuthi ukutshala imali kumathuluzi okuzenzakalelayo kanye nokuhlaziywa kwedatha kuzobaluleka ukuqinisekisa ukuxhumana okuphumelelayo nokuqinisekile," kuphawula uDanilo Mazuquin, uchwepheshe wokumaketha iminyaka engaphezu kweshumi kanye ne-CEO yeMazukim .
Njengoba ukumaketha komphakathi kungenye yamasu anamandla kakhulu eminyakeni ezayo, njengoba iphrofayili entsha yabathengi ingasafuni nje imikhiqizo noma izinsizakalo, kodwa okuhlangenwe nakho okunikeza umuzwa wokuba yingxenye, izinhlobo ezikwazi ukudala nokukhulisa imiphakathi yangempela ehambisana nezindinganiso zizoba phambili. "Lokhu kuhunyushwa ekuxhumaneni kwangempela nezilaleli, ukudala okuhlangenwe nakho okuguqulayo. Lapho kusondelene, kungcono," kuchaza uchwepheshe.
Ukuthuthuka kokuqukethwe okusebenzisanayo kuzoba yingqophamlando ekukhangiseni kwedijithali eminyakeni ezayo. "Okuhlangenwe nakho okujulile, njengokusakaza bukhoma, amavidiyo amafushane, ngisho ne-metaverse, sekuba yinto ebalulekile ukuheha ukunaka nokubandakanya izithameli," kusho uMazuquin. I-Global Consumer Insights Pulse Survey yakamuva ithe ama-34% abathengi eBrazil bakhangwa okuhlangenwe nakho okujulile kwedijithali.
Ngaphezu kwalokho, ngokusho kwe-Descarbonize Soluções, abantu baseBrazil abangu-7 kwabayi-10 bakhetha ukuthenga ezinkampanini ezizibophezele emvelweni . Lolu cwaningo luqokomisa esinye isici esibalulekile: isidingo semikhuba emihle. Izizukulwane ezisencane ziya ngokuya ziqaphela isimo sengqondo sezinkampani mayelana nokuziphatha kanye nokusimama, kukhombisa i-CEO. "Ukwamukela imikhuba esobala akuyona inketho kulabo abanamabhizinisi abo, kodwa kuyisidingo esibalulekile sokunqoba nokugcina amakhasimende, ikakhulukazi izizukulwane ezisencane."
Kunoma ikuphi, uchwepheshe ugcizelela ukuthi ukuchaza amathiphu njengahlala njalo akuyona inketho. Kuye, okuqhubekayo nokusheshayo kuzoba yisihluthulelo sempumelelo. “Ukumaketha kwedijithali kuyinsimu eguquguqukayo, futhi osomabhizinisi bazodinga umqondo wokufunda njalo. Ukutshala imali ekuqeqeshweni nasekuvulelekeni njalo ekuhlolweni nasekusetshenzisweni kwamathuluzi amasha kuzobaluleka kulabo abafuna ukuvelela kule ndawo yokuncintisana,” uphetha.
